There is no greater sign that a brand or product has become an indispensable part of culture than when their proper noun name turns into a verb. Don’t believe it? Go ahead and “Google” it … or do an internet search, which is what “to Google” has become synonymous for.
Joining Google, Uber, PhotoShop and other nouns that have slipped into everyday speech as verbs is Zoom, the cloud-based video conferencing application that not only facilitates virtual meetings, calls and chats.